Report on the exhibition event held as part of the 18th All-Russian Urological Video Conference "Surgical Treatment of the Urinary System" with products from the WillMedik brand
1. General information
Event name: 18th All-Russian Urological Video Conference "Surgical Treatment of the Urinary System"
Venue: Moscow, Sevastopol Hotel
Date: 30.01.2026-31.01.2026
Organizers: S.P. Darenkov
Number of attendees: 300
2. Participants and exposition
Exposition area: 4 m²
Products on display: WillMedik urological medical supplies
Staff: Shtompel A., Pospelov P.
3. Financial performance
Total costs: 199 779 ₽
Cost structure:
4. Results of participation
Business contacts: Number of product presentations held – 20
5. The effectiveness of the event
Quantitative indicators:
The number of visitors to the stand is 30
The number of collected contacts of doctors for the subsequent sending of samples after obtaining the RU is 3
The number of collected contacts of potential distribution partners is 3
Qualitative results:
Increasing the visibility of the import substitution project, brand, and products
6. Analysis and conclusions
Achieved goals: announcement of the emergence of a Russian manufacturer among oncourologists
Challenges: no RU for catheters and sterile urinary collection devices yet
7. Applications
A list of contacts collected at the exhibition to provide samples after receiving the RU.
