WILLMED (KCSR LLC) took part in the 13th International Exhibition of Contract Manufacturing and Products under its Own Brand Name, SobMaExpo 2026, which was held in Moscow at the Crocus Expo IEC on April 14–15, 2026.

As part of the exhibition, the company presented a range of absorbent linen produced according to GOST. The focus of the exhibition was on disposable diapers and adult diapers, which are designed for people with limited mobility and patients who require specialized care.

SobMaExpo is a key event in the contract manufacturing and private label segment in Russia. In 2026, more than 250 companies from Russia, Belarus, China, Kazakhstan, India, Tunisia, Turkey, and South Korea participated in the exhibition, and the number of professional visitors exceeded 6,000.

The Retail Connect negotiation program was of particular interest to the exhibition participants, with more than 1,000 business meetings held between manufacturers and representatives of 40 retail chains. These negotiations focused on the possibility of supplying private label (PLL) products to retailers, which is a key format of interaction at SobMaExpo.

Participation in the exhibition allows WILLMED to demonstrate compliance of its products with GOST requirements, expand sales channels through cooperation with retail chains and pharmacy marketplaces, and strengthen the company's position in the Russian market of care and rehabilitation products.